Nature of Course: Core

Credits: 4

MACJ-101: HISTORY AND DEVELOPMENT OF MEDIA

Objective: It focuses on the history and origins of traditional, print, electronic media, film and social media.

Learning Outcome: Students would know the origin and development of history of print and electronic media since its inception and apply its knowledge in various aspects. Students will be able to acquire knowledge of traditional media and folk arts associated with the regional as well as national traditional media. Students will develop knowledge around convergent and new media that facilitate their ability to understand and expand their comprehension. The subject facilitates the students in understanding various social networking sites and Internet enabled media platforms. Students will achieve a better understanding of how local identities are constructed in a globalizing world.

UNIT I

History and development of Vernacular Media, Traditional media and development of society, Introduction to print media, Introduction to broadcast media: TV, Radio. Folk media of Kashmir and social perspective, Puppetry and street theatre.

UNIT II

Origin of press in India, Indian press and freedom movement

Contribution of Raja Ram Mohan Roy, MK Gandhi, MaulanaAbulKalam Azad, and S. Sadanand, Profile of eminent newspapers: Amrita Bazar Patrika, The Times of India, The Statesman, The Hindu, The Hindustan Times, The Indian Express, The Tribune Vernacular Press: DainikJagran (Hindi), Punjab Kesari (Hindi) and Inquilab (Urdu).

Media  Institutions/  Organizations:  PCI;  IIMC;  MERC-University  of  Kashmir;  MCRCJamiaMillia, Delhi; FTII-Pune; PIB; PTI; UNI etc.

UNIT III

An Overview of Journalism in Kashmir, Origin of Kashmir press, Pioneers of journalism in Kashmir, Press and political mobilization in Kashmir, Radio and Television in Kashmir, Contemporary Scenario.

UNIT IV

History and Development in electronic media in India

Broadcast media in India: All India Radio and Doordarshan

Arrival of Cable and Satellite Television in India

Development of film, Brief history of social media

Suggested Readings

1. Parthasarathy, R. (1989). Journalism in India: From the Earliest Times to the Present Day. India: Sterling Publishers.
2. Sofi, G. M.(n.d). Jammu Kashmir mae Urdu Sahafat: 1924-1986
3. Natarajan, J. (1955). History of Indian Journalism: Part II of the Report of the Press Commission. Delhi India: Publications Division
4. Chatterjee, P. C. (1987). Satellite Broadcasting in India. Sage
5. Page, D., Crawley, W. (2001). Satellites Over South Asia: Broadcasting, Culture, and the Public Interest. India: Sage Publications.
6. Kumar, K. J. (2000). Mass Communication in India (4^th Edition). India: Jaico Publishing house.
7. Mukhopadhyaya.D. (1994). Folk Arts and Social Communication, Delhi: Publications Division, Government of India.
8. History of Indian Cinema. (2014). (n.p.): Diamond Pocket Books PvtLtd..
9. Rajadhyaksha, A., Willemen, P. (1999). Encyclopaedia of Indian cinema. Chicago: Fitzroy Dearborn.
10. Taseer. R. (1989). Naqoosh-e-Sahafat. Srinagar. Muhafiz Publication.

Nature of Course: Core

Credits: 4

MACJ-102: PRINT MEDIA- REPORTING & EDITING                                          

Objective: To train students in basics of reporting and introduce them to editing principles, purpose and practice.

Learning Outcome: Writing and reporting are ubiquitous in the media and journalism industry, no matter what type of medium one works for. In this context, it is a perquisite of every budding journalist to hone the reporting and writing skills. Thus, the current course has been designed in consideration with the above-mentioned requirements. The course has been drafted to cover various aspects of the reporting at large

Students shall also demonstrate basic editing skills and write, edit as well as design print media copy. Students shall be able to sub-edit, write headlines and understand the requirements of the editing process & will have specialized knowledge about editorial management, process and hierarchy.

UNIT I

Concept of News, Ideation for news, techniques of newsgathering: exploration, investigation and research, cross-checking facts for confirmation, backgrounding, Attribution,Cultivating sources. Structuring a hard news report, Essential grammatical fundamentals, Tone and objectivity of news language.

UNIT II

Intro/lead and its types, Interpretative news, Investigative reporting and follow-ups, Conducting Interviews. Beat Reporting: Features, Politics, Society, Environment, Health, Education, Business, Weather, Sports, Science and Technology.

UNIT III

Organizational Structure of Newspapers, Editing: Meaning, principles, functions, degrees, Responsibilities & qualities of Editor, Sub editor and Copy editor, Editing checklist; Newspaper Terminology,

UNIT IV

Editorials: Concept & Functions, Classification, Writing Editorials, Award winning editorials, Press releases, speech drafts, Organizational reports, Stylebooks: AP, Reuters, AFP, Headlines& Leads: Types, Functions and Techniques, Online Copy Editing, Choosing pictures and writing captions, Layout and newspaper design.

Suggested reading:

1. Dahiya, S., &Sahu, S. (2021). Beat Reporting and Editing: Journalism in the Digital Age. India. Sage.
2. Harrison, J. (2004). News. London & New York: Routledge.
3. Hodgson, F. W. (2013). New Subediting: For Quark Users. United Kingdom: Taylor & Francis.
4. Hyde, G. M. (2015). Newspaper Editing: A Manual for Editors, Copyreaders, Readers, and Students of Newspaper Desk Work (Classic Reprint). United States: FB&C Limited.,
5. Ludwig, M. D., Gilmore, G. (2005). Modern News Editing. United States: Wiley.
6. Mencher, M. (2010). Melvin Mencher's News Reporting and Writing. United Kingdom: McGraw-Hill Education.
7. More from Our Own Correspondent. (2008). United Kingdom: Profile Books.
8. News Reporting And Editing. (n.d.). India: Sterling Publishers Private Limited.
9. Rich, C. (2014). Writing and Reporting News. Canada: Cengage Learning.
10. Westley, B. H. (1980). News Editing. United States: Houghton Mifflin.

Nature of Course: Core

Credits: 4

MACJ-103: COMMUNICATION THEORIES & MODELS

Objective: Introduction to the concepts, models and theories of communication.

Learning Outcome: Students will be able to understand and apply knowledge of human communication and language processes as they occur across various contexts from multiple perspectives. Students will be able to understand and evaluate key theoretical approaches used in the interdisciplinary field of communication. Students will be able to explain major theoretical frameworks, constructs, and concepts for the study of communication and language (visual/textual). Students will be able to understand the research methods associated with the study of human communication and apply at least one of those approaches to the analysis and evaluation of human communication.

UNIT I

Introduction to Communication, Evolution of Communication

Different milestones in communication, Variables of communication

Different forms of communication- Verbal and Non-verbal communication

Socialization and Role of communication.

Levels of Communication-Intra-personal, inter-personal, group, public/mass media communication.  Barriers of Communication

UNIT II

Media and Society

Functions and Dysfunctions of Mass Communication.

Communication and Research

Market driven media content effects,

Cultural integration and cultural pollution

Mass media audience, Media Economics

UNIT III

Models: Aristotle Model, SMCR-David Berlo, Shannon and Weaver, Lasswell, Osgood, Dance, Schramm, Gerbener, Newcomb, Westley and MacLean Model Convergence and Gate-keeping, Significance and limitations of communication models, Mass Media audience, Media Economics

UNIT IV

Brief introduction to communication theories: Four Eras of Communication Theories; Magic Bullet Theory, Personal Influence Theory:  Two-step flow &Multi-step flow theory.  Cognitive Dissonance.  Uses and Gratification, Agenda-setting and Framing, Individual Difference Theory:  Cultivation Theory. Press/Normative Theories, Indian System Theories. New Media Theories.

Suggested reading

1. Berlo, D. (1960). The Process of communication. US: Holt.
2. Defluer, M., &Rockech, S.B. (1975).Theories of mass communication. New York: D.McKay Company.
3. Fiske, J. (1990).Introduction to communication studies. UK: Routledge.
4. Hassan, S. (2020). Mass Communication. Principles and Concepts (2^nded.). CBS publishers and distributors pvt ltd. New Delhi.
5. Jendt, F. (2017). Introduction to Intercultural Communication: Identities in a global community. US: Sage.
6. McLuhan, M. (1964). Understanding Media: The extension of Man. California: McGraw Hill
7. McQuail, D. (1992). Media performance. New Delhi: Sage.
8. McQuail,, D. (2010). Mass Communication Theory: An Introduction. California: Sage.
9. Narula, U. (1976). Mass Communication Theory and Practice. New Delhi: Har-Anand Publications.
10. Schramm, W. (1971). The process and Effects of Mass Communication. Chicago: University of Illinois press.
11. Sitaram, K.S. (1995). Culture and Communication: A World View. US: McGraw-Hill.
12. Sitaram, K.S., &Cogdel, R.T. (1976). Foundations of Intercultural communication. Columbus: C.E.Merrill.
13. Williams, K. (2003). Understanding Media Theory. UK: Arnold.

Nature of Course: Core Course

Credits: 4

MACJ-104: PHOTOJOURNALISM- Introduction

Objective: Introduction to digital photography and improvements in image production induced by technological advancement.

Learning Outcome: Students will develop the ability to understand the concepts of photography, identify problems associated with the technical aspects of photography Students will develop knowledge, skills, and judgment around visual communication that facilitate their ability to work collaboratively with light, nature and technology. Students will learn hands-on experience in capturing professional photographs. The photography skills could include technology-based competencies such as handling camera, managing time, understanding processes, visual reading, identifying subject etc.

UNIT I

Elements and principles of photography, Visual news story telling.

History of photojournalism, Visual language, Composition in photography.

Lighting of photography, Photographers’ glossary.

UNIT II

Digital Photographic equipment – Parts of Camera, Camera types

Lens - types and functions, Camera Accessories, Camera Shots, angles - types.

UNIT III

Introduction to Photo editing – Using Adobe Photoshop in image enhancement and manipulation, Understanding formats- RAW, GIF, JPEG, TIFF.

Photographing people; portrait and still, genre of photography- wildlife, environment, landscape, conflict.

Significance of editing in photography, photo editing software’s, photography Business.

UNIT IV

Ethics of photojournalism

Role of Photojournalism in society, Photo-essays/photo features.

Practical, field assignments and their evaluation.

Works of prominent photographers.

Qualities essential for photojournalist.

Suggested Reading:

1. Pogue, D. (2009). David Pogue's Digital Photography: The Missing Manual. United States: O'Reilly Media.
2. Barthes, R., Dyer, G. (2010). Camera Lucida: Reflections on Photography. United Kingdom: Farrar, Straus and Giroux.
3. Stern, M. E. (2009). Build a Better Photograph: A Disciplined Approach to Creativity. United States: Rocky Nook.
4. Hicks, W. (1973). Words and Pictures. United States: Arno Press.
5. Kelby, S. (2013). The Digital Photography Book: The Step-by-step Secrets for how to Make Your Photos Look Like the Pros'!. United Kingdom: Peachpit Press.
6. Freeman, M. (2007). The Photographer's Eye: Composition and Design for Better Digital Photos. Netherlands: Focal Press.
7. Barnbaum, B. (2017). The Art of Photography, 2nd Edition: A Personal Approach to Artistic Expression. United States: Rocky Nook-Ips.
8. Pearsall, S. (2013). A photojournalists Field Guide: In the trenches with combat photographer. California: Peachpit Press.
9. Nieman Report. (2010). Visual journalism Fresh approaches and new business strategies for multimedia age. Nieman reports (The Nieman Foundation for journalism at Harvard University). Vol. 64. Spring.
10. Präkel, D. (2010). The Visual Dictionary of Photography. Switzerland: Bloomsbury Academic.

Nature of Course: Value Added Course

Credits: 2

MACJ-105 – MEDIA ETHICS 

Objective:  To  introduce  students  to  the  laws  and  ethics  applicable  to  the  profession  of  Journalism

Learning Outcome: Examine ethical, moral and legal principles related to Journalism, media and study the Moral/Legal- ethical dilemmas, Conflict of Interest, personal, societal and professional ethical issues, freedom of speech and press freedom. The course shall enhance the student's awareness of the theories regarding ethical responsibilities of the media professionals and identify various dimensions related to the profession.

UNIT I

Ethics and objectives, need of ethics in Journalism, Ethical norms and considerations for journalists.

Common ethical dilemmas: Personal, Professional and Societal, Conflict of interest, Harm limitation principle. Media and Child Rights

Code of Conduct for Journalists and Media Professionals.

UNIT II

Ethical Issues, Values: Objectivity, fairness, balance, attribution and verification

Editorial independence, Accuracy and standards for factual reporting, Slander and libel considerations, Ethical Considerations, Self-censorship and regulation, Sensationalism, Ombudsman, Paid news, Plagiarism, Embedded journalism, Parachute journalism

Ethics of Online Journalism

Suggested reading

1. Basu, D. D. (1986). Law of the Press. India: Prentice-Hall of India..
2. Dixit, A. K. (2006). Press Laws and Media Ethics. India: Reference Press.
3. Media Ethics. (1998). United Kingdom: Routledge.
4. Prasad, K. (2011). Media Law in India. Netherlands: Kluwer Law International.
5. Thakurta, P. G. (2009). Media Ethics: Truth, Fairness, and Objectivity. India: Oxford University Press.

Nature of Course: Core

Credits: 4

MACJ-201: INTRODUCTION TO CONVERGENT JOURNALISM

Objective:  To  introduce  the  concept  of  Convergence  and  understand  its  various Implications in the world of journalism.

Learning Outcome: Students shall understand the concept of media convergence and learn about the requirements of converged media space –for radio, TV, print and online. Students will study the latest media technological trends and familiarize themselves with the newness, challenges and impact of convergence on media industries and organizations. Students will also understand how factors like social, political/legal, economic/market and cultural driving forces are impacting Convergence and new media.

UNIT I

Introduction  to  Convergent Journalism,  Types  of  Convergent Journalism, Concept and significance of Convergence, Process and effects of Convergence, Models of media convergence—Convergence Continuum, Lawson Borders model, Flynn & Gordon model

UNIT II

Network Society, Understanding  New  Media  concept—Social  and  digital;  Digital Storytelling, Wiki Journalism, Need for multi-media/multi-skilled journalists, Blogging & journalism, Case Study-Social networking sites, Data Journalism

UNIT III

Age of  Information  Journalism-  Existential  journalism,  Regulatory  challenges  to  media convergence, Convergence in Cinema and  Broadcasting, OTT  Concept  of  Web  2.0, Communications Convergence Bill

UNIT IV

Media industry, ownership & control, Media conglomerates, mergers and Consolidation, Role and effects of Social Media as alternative media

Case  studies  of  convergence—Tampa  news  centre,  Vinnova  model,  Global  and  Indian scenario

Suggested reading

1. Athique, A. (2013). Digital Media and Society: An Introduction. Germany: Polity Press.
2. August E. Grant, ‎Jeffrey Wilkinso.  (2009). Understanding Media Convergence: The State of the Field. (2009). United Kingdom: Oxford University Press.
3. Convergent Journalism: An Introduction: Writing and Producing Across Media. (2014). United States: Taylor & Francis.
4. Jenkins, H. (2006).Convergence Culture: Where old and new media collide..NY. NYU Press.
5. Kolodzy, J. (2006). Convergence Journalism: Writing and Reporting Across the News Media. United Kingdom: Rowman& Littlefield.
6. Pavlik, J. V. (2001).
Journalism and New Media. US. Columbia University Press.
7. 
   

Nature of Course: Core

Credits: 4

MACJ-202: NEW MEDIA & ONLINE JOURNALISM

Objective: To introduce students to the emerging area of new media technology and journalism and make them understand the various concepts and technicalities involved in the field.

Learning Outcome: Students may understand structural, theoretical and technological shift in the production and consuming processes of media with the advent of technology, particularly new media and social media. Students will produce and disseminate content in newer ways retaining the ethics and principles of journalism. This course successfully integrates journalism and technology in such a way that both the fields are synchronized for a better understanding and learning. The course provides hands-on training to the students so that they would end up developing expertise in producing as well as disseminating the news and content through various digital platforms.

UNIT I

History and Evolution, Online Journalism, Information Communication Technology (ICT), Using Digital technology in Journalism. Defining Online Journalism, Characteristic features, Job of Online Journalist, Changing landscape of Media, Role of Social Networking Sites in Changing Media Scenario, Online Standards Vs Traditional Journalistic standards

UNIT II

Tools of Online Journalism: Multimedia, Interactivity, Hyperlinks, Elements of digital storytelling, Graphic narratives, Interactive storytelling, Blogging and Journalism; Weblogs and CMS, Create a package on a blog.

Live blogging Podcasting, Video casting, Online Layout

UNIT III

Writing styles for online media, Conduct online research, Online search techniques, Using social media for effective news gathering (Practical Case Study), E-publishing.

Concept of Fake News, Cases related to fake news in India, Tools to detect fake content like photographs and videos.

UNIT IV

Understanding Mobile Journalism and toolkit, MOJO Manual, Introduction to Data Journalism, Computer Assisted Reporting (CAR), Citizen Journalism: Past and Present Scenario, CJ Platforms & Social Media,

PRACTICAL: Create story packages that integrate text, visuals and sound

Suggested reading

1. Bradshaw, P., Rohumaa, L. (2013). The Online Journalism Handbook: Skills to Survive and Thrive in the Digital Age. United Kingdom: Taylor & Francis.
2. De Wolk, R. (2001). Introduction to Online Journalism: Publishing News and Information. United Kingdom: Allyn and Bacon.
3. McLuhan, M. (2016). Understanding Media: The Extensions of Man. (n.p.): CreateSpace Independent Publishing Platform.
4. Pavlik, J. V. (2001). Journalism and New Media. Ukraine: Columbia University Press.
5. Ward, M. (2013). Journalism Online. United Kingdom: Taylor & Francis.

Nature of Course: Core Course

Credits: 4

 MACJ-203: MEDIA, CULTURE AND SOCIETY

Objective:  To  provide  an  understanding  of  the  media  and  its  interpretations  with Significant implications on nature and character of culture and society

Learning Outcome: Students will develop an understanding of key theories and debates concerning the relationship between media, culture and society. Students will identify the strength and weaknesses of the technological, institutional, textual and user-based approaches to the understanding of media and culture. Students will understand the cultural, social, political, historical and economic aspects of new media technologies. Students will be critically aware of the significant issues concerning new media technologies in their own culture and society.

UNIT I

Cultural studies approach to media, Elements of media in socio-cultural context, Media sociology, Media identity and culture, Concept of critical thinking

UNIT II

Cultural Studies-Dominant & alternate approaches, encoding, decoding and preferred meanings, Discourse analysis, deconstruction, Contextual studies: Marxism, Semiotics, feminism, and existentialism, Media as a culture manufacturing industry, popular culture

UNIT III

Media representation theory, shaping public opinion, Media and realism (class, gender, race, age, minorities), Media and the message, Public sphere, Power and Control, Hegemony, Political Economy of Media, Technology and Society: Technological determinism and economic determinism

UNIT IV

Film and Reality: Theoretical perspectives & criticism, Auteur theory, Inter-textuality, Genres Audiences and Audience theory, Media appreciation

Suggested reading

1. Bird, S.E. (2010). Anthropology of News & Journalism: Global Perspectives.UK: Indiana University Press.
2. Boyle, K. (2005). Media & Violence. New Delhi: Sage.
3. Carry, J. W. (1992). Communication as culture: Essays on Media and society. UK: Routledge.
4. Durham, M. G., &Kellner, D. M. (2009). Media and Cultural  studies:  Key  works. UK: Wiley.
5. Hodkinson, P. (2016). Media, Culture & Society- An Introduction. UK: Sage.
6. Lapsley, R., & Westlake, M. (1988). Film Theory:  An  Introduction  (2^nd Ed.).  Kiribati: Manchester University Press
7. Oswell, D. (2006). Culture and Society: An Introduction to Cultural Studies. UK: Sage.
8. Perse, E. M. (2016). Media Effects and Society.UK: Routledge.
9. Stokes, J. (2003). How to do Media and Cultural Studies (2^ndedition). New Delhi: Sage.

 Nature of Course: Discipline Elective

Credits: 4

MACJ-204: DEVELOPMENT COMMUNICATION

Objective: To introduce students to the concept of Development of Communication and make them understand its various implications

Learning Outcome: Understanding the role of communication for the advancement of human life. Students will be learning about media in the process of development. This subject shall help the students about how common people can use media for the development and resolution of the issues they are facing. It also deals in detail with the issues of development so that the mainstreaming of these underreported or overlooked issues can be done. The subject outlines various techniques, tools and methods to understand and report the issues of development.

UNIT I

Development - Definition, Indicators/Parameters, Causes and problems for under development 

Areas of development, Development news and objectives

Concept of Development Journalism, Development journalism in Asia and India

Concept of Development Communication (DevCom), Communication Technologies for Development 

UNIT II

Development communication pioneers and their theories - Daniel Lerner, Everett Rogers, Walt Rostow, Wilbur Schramm, Nora Quebral etc. New approaches to Development Communication; Media advocacy for rural development, Development Support Communication (DSC), Sustainable Development Goals (SDGs)

UNIT III

Development reporting -Reporting for the poor and disenfranchised,  Reporting issues in urban, rural and tribal areas, Media and grass-root innovations, exposing the corruption. Sources for development stories - Government and non-government, fieldwork, research, documentation, interviews, group-discussion and others

Communication for social change – Government, NGOs, RTI and Self-Help Groups, Swach Bharat, MGNREGA

UNIT IV

Participatory and community Media - Social media, Press, Mobile telephony, Television, documentary films on developmental issues and folk media in rural areas

Media case studies – Ketla, Ziyarat Times, BhutRaat, KrishiVigyanKendras and Gaon Connection, People’s Archive of Rural India, Soul city project, Wular Development Authority

Suggested reading

1.      Heeks, R. (2017). Information and Communication Technology for Development (Ict4D). NY: Routledge

2. Koyye, J.B. (2016). Media and Communication for Development. New Delhi: Dominant Publishers
3. Madhusudan. K. (2020). Traditional Media and Development Communication. New Delhi: Kanishka Publishers
4. Murthy, DVR. (2006). Development Journalism: What Next?. New Delhi:Kanishka Publishers Narula, U. (2019).Development Communication-Theory and Practice. New Delhi: Har-Anand Publications Pvt Ltd
5. Sainath, P. (2000). Everybody Loves a Good Drought. India: Penguin Books Limited.
6. Steeves, H. L., Melkote, S. R. (2015). Communication for Development: Theory and Practice for Empowerment and Social Justice. India: SAGE Publications.. 
7. Tomar, Y. A., Pannu, P. (2013). ICT4D Information Communication Technology for Development. India: I.K. International Publishing House Pvt. Limited.

Nature of Course: Discipline Elective

Credits: 4

MACJ-205: SCIENCE COMMUNICATION

OBJECTIVE: To train students in the field of science communication and apprising them of different issues and concerns which could be taken up while communication science and technology.

Learning outcome: Students will learn the journalistic skills on science. It helps them to develop science content in the native and vernacular languages to be disseminated through various media outlets. Students will focus more on environmental issues, climate change and agriculture etc. in order to learn the skills of how to report the science. Students will get an opportunity to know about the Digital Science Communication initiatives. The course will help the students to learn how to write science related issues. It will help the students to read the content of science journals and research papers in order to translate into simple language of the common people.

UNIT I

Introduction to Science journalism, Principles of Science reporting, Reporting with special focus on Science in Indian Media, Writing about science, challenges and opportunities in science Journalism, Sources of science news, Science Journalism based on Published Research-writing/research paper, Covering High-Tech projects, Fact checking in Science reporting, Deconstructing Science Journalism.

UNIT II

Concept of Science Communication, Areas of Science communication  (AI, Crypto currency and block chain technology, Stem Cell Research, 5G Wireless Technology, CRISPR Gene Editing Technology and Space Internet), Risk Communication, Ethics in Science Communication, The future of Science Communication

UNIT III

Environmental Journalism, The Emergence of Environmental Discourse, Reporting environmental issues, Major Environmental Problems (Air Pollution, Biodiversity & Forest Loss, Water, Plastic, e-waste).

Reporting climate change, Basics of climate change,  Issues of climate change in the Himalayas, Case Studies

Agriculture reporting, issues of agriculture - food security

UNIT IV

Digital Science Communication initiatives, Mobile Journalism for Science and Environmental Stories, Science Communication in India, Institutions & Initiatives (ScoPE), initiative of DST, Role of Vigyan Prasar in furthering the idea of Science Communication in India,

Cases and flagship programs of Govt. of India on Science Communication. Science on OTT platforms and YouTube, Fellowships and Opportunities in Science and Environmental Journalism

Suggested Reading

1. Anderson, A. (1991). Source strategies and the communication of environmental affairs. Media, Culture & Society, 13(4), 459- 476.
2. Carpenter, S. (2020). The Craft of Science Writing: Selections from The Open Notebook. United States: Open Notebook, Incorporated.
3. Hansen, Anders. (2011). Communication, media and environment: Towards reconnecting research on the production, content and social implications of environmental communication. International Communication Gazette. 73(1-2), pp.7-25
4. Keating, M. (1993). Covering the Environment: A Handbook on Environmental Journalism. Canada: National Round Table on the Environment and the Economy.
5. Martin W. (2017). Science Journalism: An Introduction. London:Routledge
6. Nelkin, D. (1995). Selling science: how the press covers science and technology. New York: W.H. Freeman.
7. Nwabueze, C. (2009). Reporting: Principles, Approaches and Special Beats. Owerri: Top Shelve Publishers.

Nature of Course: Discipline Elective

Credits: 4

MACJ-206: RADIO BROADCASTING

Objective: To introduce the students to technicalities of radio broadcasting

Outcome: At the end of the course, the students would be familiar with the all the aspects of radio broadcasting. The course provides hands-on training, therefore the students would be able to produce radio programmes in multiple capacities, independently.

UNIT I

History and development of radio

Radio: Medium, Characteristics, Strengths and Limitations

Broadcast spectrum management in India, Types of Radio: AM (Medium & short wave), FM, Community Radio, DAB, HD Radio, DRM and Internet Radio Broadcasting, Contemporary Broadcasting. Writing for radio.

UNIT II

Radio newsroom organization & structure

Editorial Vision: Generating Ideas, Ensuring Creativity and Innovation

Editorial Co-ordination: Managing Different Desks, Types of news bulletins: 15-minute bulletin, 5 minutes, phone-in-programme, headlines, Radio News Magazine, New Format News, Writing for Radio

UNIT III

Radio genres

FM Broadcasting: Organization and structure

Various functionaries and their roles: Planning and organizing the content, Music clock, Radio Jockeying, Podcasting, FM technology and software, Management of FM radio stations, Voice modulation.

Unit IV

Audio production: Microphones: Designs, Categories and Applications. Digital Studio Mixer, Portable Audio Mixers, Recording formats, Editing and post-production, Editing software, OB recording equipment, Audio Workstations – Nuendo, Avid Pro tools and others, Studio recording. Off Air / On-Air studios and their working, Online Sound Editing, Content Creation: News, Documentary, Features, Drama and Talks

Programme presentation: News Reading, Announcements, Vox Pop, Discussion, Interviewing, Music Programming, Announcements and Commentary.

Suggested Reading:

1. Awasthy, G.C. (1965). Broadcasting in India. Bombay: Allied.
2. Bandopadhyay, P.K.(2010).Radio Communication at Close Range. New Delhi: BR Publishing Corporation
3. Keith, M. C. (2012). The Radio Station: Broadcast Satellite and Internet. Oxford: Focal Press.
4. Luthra, H.K. (1987). Indian Broadcasting. New Delhi: Publications Division
5. Mcleish, R. (2005). Radio Production. Oxford. Focal Press.
6. Radio Journalism: Style Book AIR
7. Thomson, R. (2010). Writing for Broadcast Journalists. NY. Routledge,

Nature of Course: Value Added Course

Credits: 2

MACJ-207 – MEDIA LAWS

Objective:  To  introduce  students  to  the  laws  and  ethics  applicable  to  the  profession  of  Journalism

Learning Outcome: Examine ethical, moral and legal principles related to Journalism, media and study the Moral/Legal- ethical dilemmas, Conflict of Interest, personal, societal and professional ethical issues, freedom of speech and press freedom. The course shall enhance the student's awareness of the theories regarding ethical responsibilities of the media professionals and identify various dimensions related to the profession.

UNIT I

Media Laws, Freedom of speech and expression- Article 19 (1) (a), (b), Laws of defamation, Contempt of Court, Press and Books Registration Act. Intellectual Property Rights, Working Journalists Act, Copyright Act 1975.Press Council Act 1978, Prasar Bharti, Information Technology Act 2000.Communication Convergence Bill, Cyber Laws, Right to Information (RTI) Act 2005, Right to privacy, Whistle Blower Protection Act (2013), Official Secrets Act, IPC, SPJ, Media laws in Jammu and Kashmir, Media Policy 2020.

UNIT II

Censorship for media management. Broadcasting Code for AIR and Doordarshan, Advertising codes, Public Relations Codes, Cable, Film Censorship, Press Law governing Digital/Online Media/OTT Platforms. Commission Reports. OTT press act.

Suggested reading

1. Basu, D. D. (1986). Law of the Press. India: Prentice-Hall of India..
2. Dixit, A. K. (2006). Press Laws and Media Ethics. India: Reference Press.
3. Media Ethics. (1998). United Kingdom: Routledge.
4. Prasad, K. (2011). Media Law in India. Netherlands: Kluwer Law International.
5. Thakurta, P. G. (2009). Media Ethics: Truth, Fairness, and Objectivity. India: Oxford University Press.

Nature of Course: Multidisciplinary

Credits: 4 

MACJ-208: DIGITAL PHOTOGRAPHY AND IMAGE EDITING

Objective: Introduction to digital photography and improvements in image production induced by technological advancement.

Learning Outcome: Students will develop the ability to understand the concepts of photography, identify problems associated with the technical aspects of photography Students will develop knowledge, skills, and judgment around visual communication that facilitate their ability to work collaboratively with light, nature and technology. Students will learn hands-on experience in capturing professional photographs. The photography skills could include technology-based competencies such as handling camera, managing time, understanding processes, visual reading, identifying subject etc.

UNIT I 


Digital Photography

Elements and Principles

Photography as a Visual Language

UNIT II

Parts of Camera

Cameras; Types

Accessories

UNIT III

Photographic people; Portraits

Still Life

Landscapes

UNIT IV

News Value for Pictures

Photo-Essays, photo features

Qualities Essential for photojournalists

Practical, field assignments and their evaluation

Suggested reading

1. David Pogue's Digital Photography: The Missing Manual by David Pogue (2009)
2. O’Reilly Media, Inc.’ Build a Better Photograph: A Disciplined Approach to Creativity by Michael Stern (2009)
3. Rocky Nook Words and Pictures: An Introduction to Photojournalism by Hicks & Wilson (1952), Harper
4. The Digital Photography Book (Boxed set Part 1,2,3 and 4) by Scott Kelby (2014), Peachpit Press
5. The Photographers Eye: Composition and Design for better Digital Photos by Michael Freeman (2007), Focal Press
6. The Art of Photography: Approach to Personal Expression by Bruce Barnbaum (2010),WileyLandscapes

Nature of Course: Multidisciplinary

Credits: 4

MACJ-209: DEVELOPMENT COMMUNICATION AND RURAL REPORTING

Objective: To introduce students to the concept of Development of Communication and make them understand its various implications

Learning Outcome: Understanding the role of communication for the advancement of human life. Students will be learning about media in the process of development. This subject shall help the students about how common people can use media for the development and resolution of the issues they are facing. It also deals in detail with the issues of development so that the mainstreaming of these underreported or overlooked issues can be done. The subject outlines various techniques, tools and methods to understand and report the issues of development.

UNIT I

Introduction to Communication

Communication – Concept, Principles Types and Barriers

Basic models of Communication – Laswell’s, Berlo’s, Two-Step Flow

UNIT II

Communication & Development

Development – definition, Indicators and parameters of development

Development Journalism, Development Communication & Development Support

Communication

Basic models of Development Communication: Walt Rostow’s, Daniel Lerner’s,

Wilbur Schramm’s, Everett Roger’s, Development Media Theory, Nora Quebral

Sustainable Development Goals-2030

UNIT III

Rural Reporting

Introduction to Rural reporting

Reporting Issues in Rural areas, Media Advocacy for Rural Development

Grass root innovations and media

Participatory and Community Media - SNS, press, radio, TV and folk media in rural areas

Role Models in Rural communication: Works of P. Sainath – a case study

UNIT IV

Field Research and Case Studies

Communication and social change – Government, NGOs, RTI and Self-Help Groups

Swach Bharat, MGNREGA

Case Studies – Gurez, Tosamaidan and Wular Development Authority

Media  case  studies  –  Ketla,  Ziyarat  Times,  Bhut  Raat,  Krishi  Vigyan  Kendras  and  Goan

Connection

Suggested reading

1. Sainath, P. (2000). Everybody loves a Good Drought: Stories from India’s poorest Districts: Penguin.
2. John Babu, K. (2016). Media and Communication for Development: Dominant
3. Srinvas Melkote & H. Leslie, Steeves.  (2015). Communication for Development: Theory and practice for empowerment and social justice: Sage.

Nature of Course: Core

Credits: 4

MACJ-301: MEDIA AND COMMUNICATION RESEARCH

Objective:  The  objective  of the  course  is  to  stream  the  students  to  gain the  necessary communication research methodology,  knowledge  and skills,  which will  help them to design, implement and report research findings with ease.

Learning Outcome: This subject helps the students in understanding the philosophical and conceptual frameworks of media research and enables them to choose various approaches like qualitative and quantitative research. Students will get to know the theoretical and practical understanding of media research, which is important for them to have a comprehension before they take up their research project. Students can learn various reasoning techniques like deductive and inductive and data collection methods along with analytical skills. Students will be learning to develop hypotheses, test hypotheses, and also apply various statistical tools wherever it is necessary for the course of deriving logical conclusions in the research.

UNIT I

Understanding and traditions of research: Scientific approach:  deduction, induction, experiment, and generalization; Types of research, Need, and scope of mass communication research, Areas of mass communication research; Formative and Summative research, Need assessment, audience profiling

UNIT II

Research process and design, literature review, research questions/ hypothesis

Qualitative research:  Experimental study, case study, observation, longitudinal study, Methodological tools, Quantitative and Qualitative research: survey, questionnaire, and interview, Tests and scales

UNIT III

Population, sampling design, sampling errors, Sources of data: primary, secondary, Data analysis, basic statistical procedures, Tests and scale, referencing and bibliography, tools, and techniques

UNIT IV

Newspaper and magazine research; research in electronic media, Research in advertising, Research in public relations, research ethics, and online media research. Referencing and Bibliography

Writing abstracts, Writing research papers, and critical essays, Writing research proposals and synopsis, Writing dissertation, Structure and citations   

Suggested Reading

1. Berger, A. A. (2000).  Media and communication research methods:  An introduction to qualitative and quantitative approaches. Thousand Oaks: Sage.
2. Denzin, N.K., & Lincoln, Y.S. (2000). Handbook of qualitative research. Thousand Oaks: Sage
3. Goode, W. J.,&Hatt, P. K. (1952). Methods in Social Research. London: McGraw
4. Hansen, A. et al. (1998). Mass communication research methods. NY: Macmillan
5. Jensen, K. B. (2002). A handbook of media and communication research. NY. Routledge
6. Lowery, S. A., &De Fleur, M. (1995). Milestones in mass communication research. Harlow: Longman
7. McQuail, D. (1997). Audience analysis. Thousand Oaks, CA: Sage
8. Strauss, A. L., &Corbin, J. M.  (1998). Basicsofqualitative research; techniques and procedures for developing grounded theory. Thousand Oaks: Sage
9. Wimmer, R. D., & Dominick. J. R. (2005). Mass media research: An introduction. Belmont, CA: Wadsworth Pub Co.

 Nature of Course: Core

Credits: 4

MACJ-302: ADVERTISING AND PUBLIC RELATIONS

Objective: To introduce students to Advertising concepts, Public Relations

Learning Outcome: Students will get awareness about the field of public relations, advertising, brand, marketing, persuasive, management, and corporate communications. Students will be informed, both practically and conceptually, about the advertising of different media. Students will recognize national and international social and cultural dimensions of advertising, and communication management in corporate marketing. Critically evaluate their own knowledge and skills in the areas of advertising and PR.

UNIT I

Advertising:  Concept and definition, Historical development, Society and advertising Ethics and Social Responsibility, Types of advertising

Understanding Concepts: TRPs. Circulation, Readership, Listenership

UNIT II

Advertising Agencies-structure and function  of  different  departments,  Marketing Mix, Consumer Behaviour, Brand Image, Advertising Models: AIDA, Hierarchy of Effects, Diffusion of Innovation Model, A. H.

Maslow’s Human Needs Structure Advertising Appeals: Rational, Emotional, and Moral Appeal

UNIT III

Media Planning, Creativity- Media selection, Visualization-Idea Generation Techniques,

Elements of copy-headlines, sub-head, Body Copy, Slogan, Logo, Illustration, Principles of Design and Case studies

UNIT IV

Public Relations: Concept and definition, Evolution and growth of Public Relation, PR in

India, Case study of PR institutions (IPRA etc.), Tools of PR:  Press  release,  House  Journals,  Exhibitions,  Brochures,  Audio-Visual presentations, Public Relations and Advertising, Public Relations and Propaganda

Event Management Strategies

Suggested reading

1. Arens, W. F. (2016). Contemporary advertising. London: McGraw Hill
2. Bernays, E. L.(2013). Public Relations. Oklahoma: University of Oklahoma Press,

3.      Evans, W. A. (1974). Advertising Today and Tomorrow. NY: Routledge

1. Jugenheimer, D. W.,  Kelley, L.D., &Monroe, F.K.(2009). Advertising Management. London: Routledge
2. Smith, R. D. (2013)​.Strategic planning for public relations. NY: Routledge
3. Tyagi, C. L., & Kumar, A. (2004). Advertising Management. New Delhi: Atlantic Publishers.

Nature of Course: Core

Credits: 4

MACJ-303: TELEVISION PRODUCTION

Objective:  The main aim of the course is to gain a functional and hands-on knowledge of professional audio-visual production equipment and software. By the end of the course the students shall acquire a basic understanding of professional audio-visual procedures and practices.

Learning Outcome: Students shall be able to develop short film and TV projects, in addition to writing scripts, proposal and treatment writing etc. Learn about different phases of production, camerawork, editing process etc. Students shall be skilled in Audio-visual effects and storytelling.

UNIT I

Introduction to TV medium and characteristics, Equipment and Terminology, News Broadcasting: From ENG to DSNG, News Channel setup, OB/EFP, PTC

UNIT II

TV News Reporting, Production Crew, Production Techniques, Planning and Filming, Lighting, Recording and Viewing, Audio for Video, Production: Camera, Shooting for TV, News packages

UNIT III

Writing for TV: News, Documentary, Features, Drama and Talks, Programme presentation:  News Reading, Announcements, Vox Pop, Discussion, Interviewing, Music Programming, and Commentary

UNIT IV

Content creation: News, Drama, Feature and Documentary, Proposal - Synopsis, Treatment, Script, Shooting Script, Story Board, Budget. Pitching, Visualization and Picturization

Presenting Programmes: News, Discussion and Interview, Producing Short Films, Post Production: Editing, Basics techniques, Chroma Key and Software

Suggested reading

1. Hampe, B. (2007). Making documentary films and videos : a practical guide to planning, filming, and editing documentaries. New York: Henry Holt and Company.
2. Lapsley, R., Westlake, M. (1988). Film Theory: An Introduction. Kiribati: Manchester University Press.
3. Link, J., McLeish, R. (2015). Radio Production. United Kingdom: Taylor & Francis.
4. Owens, J., Millerson, G. (2012). Video Production Handbook. United Kingdom: Taylor & Francis.
5. Paice, E. (1981). The Way to Write for Television. United Kingdom: Elm Tree Books.
6. Smethurst, W. (2016). How To Write For Television 7th Edition: A Guide to Writing and Selling TV and Radio Scripts. United Kingdom: Little, Brown Book Group.
7. Swain, D. V., Swain, J. R. (1988). Film Scriptwriting: A Practical Manual. United States: Taylor & Francis.
8. Utz, P. (1992). Today's Video: Equipment, Setup, and Production. United States: Prentice Hall.
9. Zettl, H. (2015). Television Production Handbook. United States: Cengage Learning.

Nature of Course: Discipline Elective

Credits: 4

MACJ-304: WRITING FOR MEDIA

Objective: The students shall be trained in writing various forms of media content for different media genres.

Learning Outcomes:

To familiarize students with the basics of media writing and enable them to understand and comprehend written media messages.

The students shall be able to write various forms of media content.

UNIT – I

Writing news reports

Feature writing

Letters to editor

Writing captions

Writing for magazines (cover stories, book and film reviews)

Writing press releases

Column writing

Editorials

UNIT – II

Documentary script

Background narration, delivery, pronunciation, emphasis

Sub-titles

Writing advertisements/Copy writing

Writing news for TV

Writing for radio

Reading the written word

Story writing for films

Writing screenplay and dialogues

UNIT – III

Impact of technology on writing

Writing on paper against typing on keyboard

Writing Emails, Face-book posts, blogs, tweets

Artificial Intelligence and the future of creative writing

Online news writing

UNIT – IV

Simplifying academic writings

Phrasing titles for your research projects

Synopsis, Dissertations, thesis

Chapterization

Seminar presentations

Commencement speeches

Keynote address

Suggested readings:

1. Cappon, Rene J. (2005). The Associated Press Guide to News Writing. ARCO (Thomson Learning), Colorado. Peterson.
2. Carroll, Brian, Writing for Digital Media, (2017). NY: Routledge.
3. Hallen Sword.(2012). Stylish Academic Writing.Harvard, Harvard University Press.
4. McAdams, Katherine; Johnson Yopp, Jan. Reaching Audiences. (2013). A Guide To Media Writing. Boston: Allyn& Bacon.
5. William Knowlton Zinsser (1988).On Writing Well. University of California: Harper& Row

Nature of Course: Discipline Elective

Credits: 4

MACJ- 305: HEALTH COMMUNICATION

Objective: The objective of this course is to train students in the emerging area of Health Communication. The students shall be acquainted and trained in understanding and designing health communication strategies with an aim to help in the implementation of different schemes on healthcare and bring positive healthcare changes in society.

Learning Outcome: The students will be exposed to various issues and concerns in health. They shall be trained to design communication strategies for imparting information and health awareness among rural and urban populations. At the end of the course, the student will be able to apply communication strategies for health communication after understanding the diversity of the region and its needs. 

UNIT 1

Defining and Understanding Health Communication, History of Health Communication

Role of Communication, Communicating health at different levels-Individual, Organization, Community & Society, Essentials of Public Health Communication

Changing Healthcare Context:  Communication and Public Health in a Globalized Context

Cultural, Gender, Ethnic, Religious, and Geographical Influences& implications on Conceptions of Health and Illness: Changing contexts

Theories and applications of Health Communication in the Contemporary Healthcare Environment

Health belief model, theory of reasoned action and planned behavior, social cognitive theory, ideation model, convergence theory, News media and public agenda, Media advocacy theory, Behavioral change theory

UNIT II

Health, News, and Media Information— Informing & educating people about health issues & diseases

National & International Policies on Healthcare

Understand different health issues & disease: Overview of all major and minor diseases

Pandemics, COVID Crisis, Vaccination, Healthcare & Misinformation/Disinformation

How to deal with fake information related to health

UNIT III

Developing Health Communication Strategies

Traditional Approaches, Role of Media in Health Communication: Present & Past

Outdoor Publicity modes

Contemporary approaches to Communicating Health and Information: Role of New Media & Digital Media in Health Communication

Emerging trends in Health Communication in new media landscape

Public Service Announcements / Government Advertisements

Understanding the media habits of population and audiences

Testing & Evaluating Media Strategies

Frameworks and foundation for constructing Health Campaigns

Health Message Design Strategies: Writing Content for Media, Telemedicine

UNIT IV

Understanding the role & responsibilities of National and International bodies: Government, Ministry of Health, District Administration, Panchayati Raj Institutions, Health Centres / PHCs, BMOs, VLWs, ASHAs in Health Communication etc.

Public Information Campaigns of GoI, Role of different wings of Ministry of  I&B

Role of NGOs in Healthcare & Health Communication

Role and responsibilities of Religious Institutions in Health Communication

WHO & the Future of Health Communication

CASE STUDIES: Understanding various aspects of Health Communication

Suggested Readings:

1. Effective Communication for Health Professionals. (2019). Netherlands: Elsevier - Health Sciences Division.
2. Health Communication: A Multicultural Perspective. (2001). United Kingdom: SAGE Publications.
3. Kreps, G. L., Thornton, B. C. (1992). Health Communication: Theory & Practice. United States: Waveland Press.
4. Kreps, G. L., Thornton, B. C. (1992). Health Communication: Theory & Practice. United States: Waveland Press.
5. Narula, Uma (2019). Healthcare Communication in India: Contexts &Trends.Har-Anand Publication Private Limited
6. Parvanta, C., Harner, R., Nelson, D., Parvanta, S. (2010). Essentials of Public Health Communication. United Kingdom: Jones & Bartlett Learning.
7. Rice, R. E., &Atkin, C. K. (2000). Public communication campaigns (3rd ed.). Thousand Oaks, CA: Sage.
8. Schiavo, R. (2011). Health Communication: From Theory to Practice. Germany: Wiley.
9. Thornton, Barbara C., and Gary L. Kreps. (1992). Perspectives on health communication. Long Grove, IL: Waveland Press.
10. Thorson, D. E., Parker, D. J. C. (2009). Health Communication in the New Media Landscape. United Kingdom: Springer Publishing Company.

Nature of Course: Discipline Elective

Credits: 4

MACJ-306: DIGITAL MEDIA & CYBER SECURITY

Course Objectives:

• To prepare students with the technical knowledge and skills needed to protect and defend computer systems and networks.
• To enable students to plan, implement, and monitor cyber security mechanisms to check the challenges of misinformation in today’s digitized media scenario.
• Students will also learn about networking and personal branding. The course will also teach students about cyber security and protecting from cyber attacks.

Learning Outcome: After the completion of this course, students shall be able to analyze and resolve security issues in networks and computer systems to secure an IT infrastructure. Design, develop, test and evaluate secure software. Students shall learn the importance of cyber security in today’s digitized media scenario and equip themselves with best of the skills to develop policies and procedures to manage media content security risks.

UNIT-I

Fundamentals of Cyberspace - Role of Digital Technologies in Human Life-Digital footprints digital signatures, digital laggards, digital reach, digital migrants and natives, digital snooping, etc. An Individual in an Online World-A Journalist in an Online World

Democratization of Technology and Social Media Ecosystem- Stakeholders: intermediaries, Internet of Things, Dark Web & Deep Web, etc.

UNIT-II

Digital Media Literacy & Social Media Etiquette-Social media hazards & vulnerability of social media sites.

Inclusiveness of Digital world- Contents, Trends, Accounts (authenticity and verification) andInteractions; Gender-based cyber violence and harassment; Trolls, Cyber bullying, Defamation; Cyber stalking, online harassment etc.

Content Veracity: Facts, Opinions and Lies, Propaganda and Distorted Trend, Misinformationand Disinformation; and Hate Speech

UNIT-III

Cyber Security-Basic Concepts of Security, Privacy & it’s issues (Data Privacy, Data mining and Micro tagging)

Understanding Cyber Security Landscape: Threat, Actors, Targets, Vulnerability Motives and

Vectors, Cyber-attacks, Issues of Hacking, Stalking, fake identities, Phishing etc.

Cyber safety-Cyber Hygiene & Digital Etiquette- Strengthening network and privacy settings; Sites and their control- Identifying theft and fraud, Digital safeguards

Security Hacker: White hat, Black hat and Gray hat

UNIT-IV

Government Agencies: Role & Responsibilities in Cyber Security

Basics of Regulatory Framework-Legal & Regulatory Provisions in Information Technology Act Regulatory provisions in the Indian Penal Code

Precautions and measures in case of cyber threats-Safety Measures-Legal Provisions

Functioning of Agencies working for Digital Security, Ethical Hacking.

Suggested Readings

1. Brenner, S. W. (2010). Cybercrime: Criminal Threats from Cyberspace. United States: Praeger.
2. Chowdhury, A. R. (2016). Pink. Rashmi Sharma Telefilms &amp. Rising Sun Films.
3. Cyber Violence Against Women and Girls. (n.d.). Https://En.Unesco.Org/. https://en.unesco.org/sites/default/files/genderreport2015final.pdf
4. Department of Electronics and Information Technology. (n.d.). National Cyber Security Policy,2013.Https://Nciipc.Gov.In.https://nciipc.gov.in/documents/National_Cyber_Security_Policy- 2013.pd
5. Douglas, K. (2020). Cyber Security For Beginners. Understanding Cyber security and ways to protect yourself. Independently published.
6. Hobbs, R. (2011). Digital and Media Literacy: Connecting Culture and Classroom. United Kingdom: SAGE Publications.
7. https://www.netflix.com/in/title/80144448
8. Kim, L. (2014). The Etiquette of Social Media. How to Connect and Respond to Others in the World of Social Media. Create Space Independent Publishing Platform.
9. Miller, V. (2020). Understanding Digital Culture. United Kingdom: SAGE Publications
10. Negroponte, N. (1995). Being digital. New York: Knopf.
11. Richardson, M. (2014). Cyber Crime: Law and Practice (UK ed.). Wildy, Simmonds & amp. Hill Publishing.
12. Sciarrino, J., Abernathy, P. M. (2018). The Strategic Digital Media Entrepreneur. United Kingdom: Wiley.
13. Siapera, E. (2017). Understanding New Media. United Kingdom: SAGE Publications.
14. Sponder, M. (2014). Social Media Analytics: Effective Tools for Building. Interpreting, andUsing Metrics. MCGRAW-HILL Professional.
15. Yar, M., Steinmetz, K. F. (2019). Cybercrime and Society. United Kingdom: SAGE Publications.

Nature of Course: Skill Based

Credits: 4

MACJ-307: DATA JOURNALISM

Learning Objectives:

• To introduce the concept of Data Journalism and understand its various implications in the world of journalism.
• Students shall learn the skill of using analytical ideas and quantitative data in journalistic reporting and writing.

Learning Outcome: After the completion of this course, students will know about the ways in which journalists can analyze the dynamics of a complex situation like a political debate, riots and help everyone to see possible solutions to complex problems based on the data collected. This course would provide the learners with an opportunity to learn various ways in which data can be interpreted and put to text in order to develop interesting stories with utmost accuracy.

UNIT I

History, Concept and significance of Data Journalism, Art and Science of Data-driven Journalism, Understanding data and data literacy. Big Data.

Use of data in public interest stories, finding a story in data, access and availability of information/ data, Finding Data Online, data journalism & News values.

UNIT II

Basic and Essential Statistics, Data gathering methods such as surveys, census, government sources, NGO’s etc Common sources of data – global and India – specific, Alternative Data Sources, Organizing and verifying Data, Summarizing and Simplifying Data Insights, Evaluating Data Interpretation, Data Privacy, Case studies

UNIT III

Data visualization – Purpose, Common types of charts and maps, and their use.

Web based Web based data visualisation tools – Data wrapper, Flourish, Spreadsheet.

Script and programming notebook; Matching Data and Graph Types.

Map Theory, Ethics of Data Visualization, Visual Storytelling, Interactive info graphics

UNIT IV

Planning a Data Story: Putting data to text.

Hypothesis and Questions, Enriching Stories with Data.

Analyzing Fact Sheets, Data gathering, scrapping and cleaning.

Essential Tools –Microsoft Excel and Google Sheets, Web based data visualisation tools, Issues of Credibility in data journalism.

Privacy and Security. Data Colonization.

Suggested reading

1. Cairo, A. (2012). The Functional Art: An Introduction to Information Graphics and Visualization. United Kingdom: Pearson Education.
2. Data Journalism: Past, Present and Future. (2017). United Kingdom: arima publishing.
3. Foreman, J. W. (2013). Data Smart: Using Data Science to Transform Information Into Insight. Germany: Wiley.
4. Gray, J., Chambers, L., Bounegru, L. (2012). The Data Journalism Handbook. United Kingdom: O'Reilly Media.
5. Herzog, D. (2015). Data Literacy: A User's Guide. United States: SAGE Publications.
6. Houston, B. (2014). Computer-Assisted Reporting: A Practical Guide. United Kingdom: Taylor & Francis.
7. Meyer, P. (2002). Precision Journalism: A Reporter's Introduction to Social Science Methods. United Kingdom: Rowman& Littlefield Publishers.
8. Munzner, T. (2014). Visualization Analysis and Design. United Kingdom: CRC Press.
9. Stray, J. (2016). The Curious Journalist's Guide to Data. United States: Columbia Journalism School.
10. Stray, J. (2016). The Curious Journalist's Guide to Data. United States: Columbia Journalism School.
11. Vallance-Jones, F., McKie, D. (2017). The Data Journalist: Getting the Story. United Kingdom: Oxford University Press.

Nature of Course: Multidisciplinary 

Credits: 4

MACJ-308 – UNDERSTANDING VIDEOGRAPHY

Objective: The main aim of the course is to gain a functional and hands-on training & knowledge of basic video production equipments.

Learning  Outcomes: By  the  end  of  the  course  the  students  shall  acquire  a  basic understanding of video production process and be able to make short videos and learn to edit the same.

UNIT I

Introduction to the Videography, Medium and its characteristics, Equipment,

Terminology,
 Role and responsibility of Director, Producer, Executive-Producer,

Editor, cinematographer, DoP etc.

UNIT II

Understanding different phases of Production – from Ideation to editing a video; Writing

for Video- Synopsis, Proposal, Treatment, Script, Shooting Script, Story Board,

UNIT III

Capturing  news,  events  through  videos,  news  documentary,  short  films,  features  etc;

Vlogs or cinematic videos, YouTube videos.

UNIT IV:

Basic equipmentfor Video production, Production Techniques, Shooting with DSLRs,

video,  film,  and  digital  cinema  cameras,  Post  Production  techniques,  Editing  basics,

Techniques and Software

Practical:Practical exercises in Video production shall include, 2-minute feature news,

Short films, using mobile phones for making short videos, V-Logs etc.

Suggested Reading:

1. Utz, Peter.(1987.) Today’s Video: Equipment, Production and Setup. Prentice Hall.
2. Herbert, Zettel (2003).TV Production Handbook. Wordsworth
3. E. Paice. (1987). The Way to Write for Television. Elm Tree Books.
4. R, Lapsley &M, Westlake (1988). Film Theory: An Introduction. Manchester University Press.
5. Belavadi, Vasuki, (2013).Video Production. Oxford University Press.
6. Ascher ,  Steven  &  Pincus,  Edward  (2019).  The  Filmmaker’s  Handbook. Pengiun, USA.
7. Langer, Maria. (2011).Making Movies: A guide for Serious Amateurs.
8. Swain, Dwight V. &R, Joye. (1988). Swain Scriptwriting: A Practical Manual by Focal Press Publications.
9. Kemp, Jonathan.  (2019).Film  on  Video:  A  practical  guide  to  making  video  look like a film. Routledge; 1st edition.
10. W, Smethurst.  (1988).Writing  for  Television:  How  to  Create  and  Sell Successful TV Scripts, 3rd Edition.

Nature of Course: Multidisciplinary

Credits: 4

MACJ-309: SCIENCE COMMUNICATION

OBJECTIVE: To train students in the field of science communication and apprising them of different issues and concerns which could be taken up while communication science and technology.

Learning outcome: Students will learn the journalistic skills on science. It helps them to develop science content in the native and vernacular languages to be disseminated through various media outlets. Students will focus more on environmental issues, climate change and agriculture etc. in order to learn the skills of how to report the science. Students will get an opportunity to know about the Digital Science Communication initiatives. The course will help the students to learn how to write science related issues. It will help the students to read the content of science journals and research papers in order to translate into simple language of the common people.

UNIT I

Introduction to Science journalism, Principles of Science reporting, Reporting with special focus on Science in Indian Media, Writing about science, challenges and opportunities in science Journalism, Sources of science news, Science Journalism based on Published Research-writing/research paper, Covering High-Tech projects, Fact checking in Science reporting, Deconstructing Science Journalism.

UNIT II

Concept of Science Communication, Areas of Science communication  (AI, Crypto currency and block chain technology, Stem Cell Research, 5G Wireless Technology, CRISPR Gene Editing Technology and Space Internet), Risk Communication, Ethics in Science Communication, The future of Science Communication

UNIT III

Environmental Journalism, The Emergence of Environmental Discourse, Reporting environmental issues, Major Environmental Problems (Air Pollution, Biodiversity & Forest Loss, Water, Plastic, e-waste)

Reporting climate change, Basics of climate change,  Issuesof climate change in the Himalayas, Case Studies

Agriculture reporting, issues of agriculture - food security

UNIT IV

Digital Science Communication initiatives, Mobile Journalism for Science and Environmental Stories, Science Communication in India, Institutions & Initiatives (ScoPE), initiative of DST, Role of Vigyan Prasar in furthering the idea of Science Communication in India,

Cases and flagship programs of Govt of India on science communication. Science on OTT platforms and YouTube, Fellowships and Opportunities in Science and Environmental Journalism

Suggested Reading 

1. Anderson, A. (1991). Source strategies and the communication of environmental affairs. Media, Culture & Society, 13(4), 459- 476.
2. Carpenter, S. (2020). The Craft of Science Writing: Selections from The Open Notebook. United States: Open Notebook, Incorporated.
3. Hansen, Anders. (2011). Communication, media and environment: Towards reconnecting research on the production, content and social implications of environmental communication. International Communication Gazette. 73(1-2), pp.7-25
4. Keating, M. (1993). Covering the Environment: A Handbook on Environmental Journalism. Canada: National Round Table on the Environment and the Economy.
5. Martin W. (2017). Science Journalism: An Introduction. London:Routledge
6. Nelkin, D. (1995). Selling science: how the press covers science and technology. New York: W.H. Freeman.
7. Nwabueze, C. (2009). Reporting: Principles, Approaches and Special Beats. Owerri: Top Shelve Publishers.

Nature of Course: Project

Credits: 12

MACJ-401: ADVANCED AUDIO-VISUAL PRODUCTION

Course Objective:

• To expose the learners to various advanced concepts of documentary and filmmaking along with understanding of sound AV and radio genre.
• The learners will recognize various theories of film and their implementation in film production.
• To manage and implement the film-making and production processes.

Learning Outcome:

• Students would be equipped with practical skills required to produce various genres of film and documentary making by involving them in video project where they would need to produce a 5-minutes long film/documentary film in their individual capacity under the guidance of the concerned teacher.
• The course is more practical in nature and involves a project where students are required to produce a 5 minutes long film/documentary. The subject shall follow the new proposed scheme for evaluation & assessment.

Suggested Reading

1. Hunter, L. (2004). Lew Hunter's Screenwriting 434: The Industry's Premier Teacher Reveals the Secrets of the Successful Screenplay. United Kingdom: Penguin Publishing Group.
2. Lapsley, R., Westlake, M. (1988). Film Theory: An Introduction. Kiribati: Manchester University Press.
3. McLeish, R., Link, J. (2015). Radio Production. United Kingdom: Taylor & Francis.
4. Monaco, J. (2000).How to Read a Film. UK. Oxford University Press.
5. Owens, J., Millerson, G. (2012). Video Production Handbook. United Kingdom: Taylor & Francis.
6. Paice, E. (1981). The Way to Write for Television. United Kingdom: Elm Tree Books.
7. Parkinson, D. (1996). History of film. United Kingdom: Thames and Hudson.
8. Smethurst, W. (2016). How To Write For Television 7th Edition: A Guide to Writing and Selling TV and Radio Scripts. United Kingdom: Little, Brown Book Group.

Nature of Course: Project

Credits: 12

MACJ-402:  NARRATIVE JOURNALISM

The importance of Narrative Journalism can be traced in a statement of Professor Norman Sims, Professor of Narrative Journalism, University of Minnesota, US and Co-editor Literary n Journalism (Ballantine Books): “At a time when mainstream print journalism seems crowded with celebrities, literary journalism pays respect to ordinary lives”.

Course Objectives:

• To enable learners to deploy basic reporting techniques, including fact-gathering, research, fact checking, interviewing subjects.
• Be able to critically analyze their own work and that of their fellow students.

Learning Outcome:

After the completion of the course, identify and critique key issues raised in the production of narrative journalism, while gaining an overview of the history of the genre. It would enable students to research, synthesize and apply information in the context of a creative writing project and apply writing techniques of a high standard. The students would be able to synthesize and critically analyse a variety of readings chosen as instructive on the craft of writing and use these to reflect on one's own writing. It would equip the students with the required skills to communicate ideas about narrative journalism article and writing genres in both oral and written forms.

The specialization shall cover:

Literary Reportage (Lit-Rep): Beats, Off-beats, Features, Special areas

Literary Essay (Lit-Es)

Life Writing (Li-Writ): Oral History, Personal Diary, Biography/Profile Writing, Memoirs, Letters etc

Photo-narrative (Phot-Nar): Writing Photos/ Daguerreotypes, Writing Literary Caption Stories

These units shall be studies in practical terms and not theoretically. In the semester-long specialization in narrative journalism, each student shall work on a project, submitting a final product of about 4,000-5,000words, based on any of the themes in consonance with the areas mentioned above in the units.

Suggested Reading:

1. McKay, J. (2013). The Magazines Handbook. United Kingdom: Taylor & Francis.
2. Shadid, A. (2006). Night Draws Near: Iraq's People in the Shadow of America's War. United States: Henry Holt and Company.
3. Aleksievich, S. (2016). Second-hand Time. India: Juggernaut. .
4. Kramer, M., & Call, W. (2007). Telling True Stories. A Non-fiction Writer Guide.NiemanFoundation.US. HarvardUniversity.
5. Zinsser, W. (2005). Writing About Your Life: A Journey Into the Past. United Kingdom: Hachette Books.
6. Karr, M. (2015). The Art of Memoir. United States: HarperCollins.
7. More from Our Own Correspondent. (2008). United Kingdom: Profile Books.
8. Kapuściński, R. (1992). Shah of Shahs. United States: Vintage International.8. Hersey, J. (2019). Hiroshima. India: Knopf Doubleday Publishing Group.
9. di Giovanni, J. (2005). Madness Visible: A Memoir of War. United Kingdom: Bloomsbury Publishing.

Nature of Course: Project

Credits: 12

 MACJ-403: SPECIALIZATION OPTION 3: MULTIMEDIA JOURNALISM

Course Objective:

• The main objective of teaching this course is to elevate students’ multimedia journalism production, media design, and digital innovation skills to the highest professional levels.
• Enable the learners to report, write, edit and publish using text, pictures, audio, video, and data to tell multimedia stories effectively at a professional level.

Learning Outcome: In this specialization, students will make a dynamic website using different software, with added features of online media, webcast, podcast, interactivity features etc. The students will be fully equipped with the skills needed to create various forms of multimedia content. The training has been planned in a unique way to keep the students in tune with the changing trends in multimedia.

Final original product i.e., a Multimedia project containing 5 stories with 5 photographs each, 1-2 minutes of video and 500 words each to be presented by the students. The External expert shall evaluate the presentation based on the parameters to be decided by the faculty concerned and marks as stated above.

Also, the students are required to read International online media such as Huffington Post, New York Times, New Yorker, and The Guardian daily for the new media and digital elements incorporated in the websites.

Suggested Reading

1. Bennett, D. (2013). Digital Media and Reporting Conflict: Blogging and the BBC’s Coverage of War and Terrorism. United Kingdom: Taylor & Francis.
2. Carroll, B. (2010). Writing for Digital Media. United States: Taylor & Francis.
3. De Wolk, R. (2001). Introduction to Online Journalism: Publishing News and Information. United Kingdom: Allyn and Bacon.
4. Fenton,n. (2009).New Media, Old News: Journalism and Democracy in the United Kingdom: SAGE Publications.
5. Mcluhan, H. M. (2010). Understanding Me: Lectures and Interviews. United States: McClelland & Stewart.
6. Pavlik, J. (2001). New Media. US. Columbia University Press.
7. Pavlik, J. V. (2001). Journalism and New Media. Ukraine: Columbia University Press.
8. Rohumaa, L., Bradshaw, P. (2013). The Online Journalism Handbook: Skills to Survive and Thrive in the Digital Age. United Kingdom: Taylor & Francis.
9. Ward, M. (2013). Journalism Online. United Kingdom: Taylor & Francis
10. Witschge, T., Anderson, C.W., Hermida, A &Domingo, D. (2016). The SAGE Handbook of Digital Journalism. (2016). India: SAGE Publications.

 Nature of Course: Dissertation

Credits: 12

MACJ-404: MEDIA RESEARCH- DISSERTATION

Course Objective:

• The main objective of teaching this course is to train the learners to discover the trends and bring out useful information in the field of mass media and communication.
• Help the students in making decisions with respect to the composition and analysis of news, views and information.
• Help the students to conduct surveys, public opinion polls, advertising and public relation campaigns.

Learning Outcome: Students will understand the underlying philosophical assumptions of, and be able to apply, one or more communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues. The course will equip students with skills to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.

Students will work under the supervision of a faculty member during their research. Each student shall work individually on a topic related to media studies under the guidance of the concerned supervisor. The final original research dissertation not less than 5000 words and follows the latest APA style sheet, to be presented by the students. The External expert shall evaluate the presentation based on the parameters to be decided by the faculty concerned and marks as stated above. The department shall send the final product to the external expert well before time so that the expert can evaluate it.

Suggested Reading:

1. Anders Hansen et al. (1998). Mass Communication Research Methods. (2009). United Kingdom: SAGE Publications.
2. Berger, A. A. (2011). Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. United Kingdom: SAGE Publications.
3. Jensen, B, K. (2002). A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. (2013). United Kingdom: Taylor & Francis.
4. McQuail, D. (1997). Audience Analysis. United States: SAGE Publications.
5. Strauss, A., Corbin, J. (2015). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. United Kingdom: SAGE Publications.
6. The SAGE Handbook of Qualitative Research. (2005). India: Sage Publications.
7. Wimmer, R. D., Dominick, J. R. (2010). Mass Media Research: An Introduction. United States: Cengage Learning

Nature of Course: Project

Credits: 12

 MACJ 405: ADVANCED PHOTOJOURNALISM

Course Objectives:

• To teach learners how photographs are used to communicate in different media including newspapers, magazines, books and online websites.
• Enable learners to understand how to distinguish between the demands of journalistic photography and those of fine art photography.
• Students would learn how journalistic ethics apply to photojournalism, especially in a world of digital photography where image altering has become so easy.

Learning Outcome: Due to the expansion of digital media industry, the scope in the area of digital photography has increased manifold. The students opting for specialization in Photojournalism will be exposed to advanced concepts in Photography, Digital Media etc. The students shall be able to understand the aesthetics and mechanics in the field of photography and how it could be used in different media formats.

The students will be assigned to make at least three photo features / photo essays which shall be theme based. Each photo feature / photo essay shall have minimum Twenty photographs depicting an issue / or situation. Each photograph shall carry a 50 to 100 words description. The student shall have a choice to choose from among different genres of photography like, Events, Wedding, Portrait/Landscapes, Products, Fashion, Art/Architecture, Nature/wildlife and Lifestyle, Travel, etc. The area/theme of the project will be decided by the students in consultation with the teacher-in-charge at the start of the semester.

Suggested Readings:

1. Barnbaum, B. (2017). The Art of Photography, 2nd Edition: A Personal Approach to Artistic Expression. United States: Rocky Nook-Ips.
2. Sanders, P., Hallett, T., Lowe, P., Taylor, D. (2015). Digital Photography Complete Course. United Kingdom: DK Publishing.
3. Schorr, J., Story, D., Pogue, D. (2003). IPhoto 2: The Missing Manual. Germany: Pogue Press/O'Reilly.
4. Stern, M. E. (2009). Build a Better Photograph: A Disciplined Approach to Creativity. United States: Rocky Nook. 4.  Langford, M. (2003). Basic Photography. Ed 5. Plume.

Nature of Course: Core

Credits: 4

MACJ 406:  DOCUMENTARY FILMMAKING (COMPULSORY WITH 401)

 Objective: The main objective of this course is to train students in the making of films and documentaries.

Learning Outcome: Students will learn the fundamentals of documentary filmmaking and forms—direct cinema, the documentary essay, the place film, diary forms—and the documentary of systems and abstract processes—finance, globalization, and the environment.

• Young people have a healthy sense of outrage; they are inspired by the greater good. Documentary trains them to envision the possible, to make films that matter.

UNIT-I

Historical perspective, origin and growth of Documentary Genre

Documentary Genre -challenges and issues

Types/Styles of documentary filmmaking

UNIT-II

Noted Documentary filmmakers national and international

1. Robert J. Flaherty,
2. John Grierson,
3. Bert Haanstra,
4. Michael Moore,
5. Errol Morris,
6. AnandPatwardhan,
7. Asif Kapadia,
8. Mike Pandey,
9. Anwar Jamal,
10. Mahnaz Afzali

UNIT III

Selected Documentaries:

1. Nanook of the North (1922)
2. Man with a Movie Camera (1929)
3. Glass (1958)
4. Gods Must Be Crazy (1980)
5. Baraka (1992)
6. March of the Penguins (2005)
7. Man on Wire (2008)
8. Samsara (2011)
9. India's Daughter (2015)
10. Cameraperson (2016)

UNIT-IV

Documentary Production process -from idea to screen, Research for Documentaries, Scripting and Story Board, Visualization, Shooting, sound bites and interviews, Video Editing -graphics and animations, Sound Track -narration, sounds effects, ambiance, music, Writing a documentary Proposal -Synopsis, Treatment, Script, Storyboard and Budget; Pitching

Suggested Readings:

1. 1. Belavadi, V. (2013). Video Production. OUP. Oxford
2. Rosenthal, A.,&Heckhdt, N. (2016). Writing, Directing, and Producing Documentary Films and Digital Videos. Southern Illinois University Press. Carbondale.

Nature of Course: Core

Credits: 4

MACJ 407: CREATIVE WRITING (Compulsory with 402)

Course Objectives:

• Students will identify, analyze, and use the elements of literary craft appropriate for their chosen writing genre.
• Students will learn to write various genres of media content including news reports, opinion pieces, features, column writing etc.

Learning Outcome: Students will read, analyze, and evaluate contemporary and other literature from the perspective of literary craft and the study of creative writing. Students will develop a personal style, apply craft techniques that they learn during workshops, and choose from several strategies to revise written work

UNIT – I

Basics elements of Writing

Choosing the right Word

Crafting a sentence

Arranging paras

Making chapters

Punctuating the text

The use of space

UNIT – II

Preparing to write:

Knowing your reader

Pre-writing, Idea generation

Reading for writing, Writing as practice

Personal writings, writing anecdotes, diaries, letter writing.

Creative Writing process: Generating an idea, Figures of speech, sensory detail, Imagination, imagery, Simile and metaphor, Style and voice

UNIT III

Fiction Writing Genres:

Brief introduction to micro fiction, short story, novel, play, poetry, literary non-fiction

Fiction: Storyline, plot, characters, locale, conflict, climax

Play: Structure, dialogue, wit, humour, black humour

Short story: Centrality of theme, “Slice of life”

Poetry: types of poems, rhyme, rhythm, balance, metre

UNIT IV

Creative Non-Fiction:

Non-Fiction novel: Storyline, plot, characters, locale, conflict, climax

Memoir: Experience, remembrance and craft

Diary: Continuity, literary documentation of presence

Long-form: essays, features, opinion columns, literary reportage, online short reads

Suggested Readings

1. Cron, L. (2016). Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere). United States: Clarkson Potter/Ten Speed.
2. Fish, S. (2011). How to Write a Sentence and How to Read One. HarperCollins CA, TheLimited.
3. Goldberg, N. (2016). Writing Down the Bones: Freeing the Writer Within. United States: Shambhala.
4. King, D., Browne, R. (2004). Self-Editing for Fiction Writers, Second Edition: How to Edit Yourself Into Print. United States: HarperCollins.
5. Lamott, A. (2020). Bird by Bird: Instructions on Writing and Life. United Kingdom: Canongate Books.
6. Prose, F. (2012). Reading Like a Writer: A Guide for People Who Love Books and for Those Who Want to Write Them. United Kingdom: Aurum Press.

 Nature of Course: Core

Credits: 4

MACJ 408: EMERGING MEDIA TECHNOLOGIES (Compulsory with 403)

Course Objectives: The main aim of this course is to develop the core technical skills required in the application of industry-standard new media tools.To provide students from a range of skills with an effective learning environment with respect to digital media technologies and content creation.

Learning Outcome: After the completion of this course, students will possess creative and technical skills in the design, editorial, authoring skills and communication competencies required for the appropriate application/use of multimedia technologies in the production of content, products and services.

UNIT 1

Introduction to multiple media platforms

Integrated Newsroom production

Scriptwriting for new media storytelling

Subtitling and dubbing for multi-lingual audience

User generated media content

Animation and graphics in the digital media productions

UNIT II

Digital media content distribution strategies

Storytelling and the audience in the digital age

Cross media/transmedia storytelling

Still images in Digital Era-production & distribution across different media platforms

Editing for Multimedia, multiple screens and export format.

UNIT III

Emerging Broadcasting trends

Emerging trends of convergent media

Mobile media and understanding the audience

Social media: A game changer, web series

Interactive documentary

UNIT IV

New Media Formats

360-degree videos, their format and use

Interactive Documentary

Virtual Reality and new formats of framing

Augmented Reality and experiential media

Artificial Intelligence and media

Mixed media & XR

Suggested readings

1. Carroll, B. (2020). Writing and Editing for Digital Media. United States: Routledge, Taylor & Francis Group.
2. Open Education Resources Material/lectures available in Swayam/UGC platform. https://onlinecourses.swayam2.ac.in/ugc19_hs42/preview
3. Robert, B., Musburger, G., &Kindem, A. (2009). Introduction to Media Production. The Path to Digital Media Production. Burlington. Focal Press.

 Nature of Course: Core

Credits: 4

MACJ 409: MEDIA AND COMMUNICATION RESEARCH-ADVANCED (Compulsory with 404)

Course Objectives:

• To help students understand various aspects of media research and different nuances of communication in relation to research.
• To help students contextualize the relevance and use of communication research.

Learning Outcome:Students will be able to grasp the complex relationship between communication/media theories and a diverse set of mediapractices.Students will understand the basic theoretical foundations of media practice and leave with essential skills needed to perform media research in terms of choosing and applying the best suited methodological approaches to study a problem.

UNIT-I

History, Theoretical and Philosophical background of Media/Communication Research Contemporary Communication research: a) behaviouristic; b) transmissional; c) interactional; d) transactional perspective; Positivism; Interpretative; Social Science; Critical Social Science; postmodern research; Convergence of perspectives; Evolving Research Paradigm                                                               

UNIT-II

Meaning of Qualitative Research and Qualitative Data-Description; Contexts; Intentions; Process; Classifications; Making Connections; Video Analysis, Visual Methods, Content and frame analysis, Grounded Theory.                                                                       

UNIT-III

(Re) contextualizing "Cyberspace"- Methodological Considerations for On-line Research-Off-line organizations; localized social situations; history and cultural background of internet; online group variations; methodological implications                                      

UNIT-IV

Research: Planning, Execution, Analysis, Data Analysis Softwares SPSS, Minitab

Suggested reading                                                                                                                

1. Abbale, J. (1999). Inventing the Internet. Cambridge: MIT Press.
2. Aigrain, P. (2012). Sharing Culture and the Economy in the Internet Age. Amsterdam University Press.

1. Barrie, G. (2000). Media Research Methods; Measuring Audiences.Reactions and Impact. Sage.London.                                                                                   
2. Davies, M.,&Mosdell, N. (2006). Practical Research Methods for Media and Cultural Studies Making People Count. Edinburgh University Press Ltd.                                                        

5. Ess,C. (1996). Philosophical perspectives on computer-mediated communication. SUNNY Press, New York.

1. Ian, D. (1993). Qualitative data analysis A user-friendly guide for social Scientists.Routledge, NY.                                                                         
2. Knoblauch, H., Bernt, S, J., &Soeffer, H(eds.) (2012). Video Analysis. Methodology and Methods Qualitative Audiovisual Data Analysis in Sociology. Peterlang, NY.                                                                         
3. Rodriguez, L., & Daniela, V, D.  (2011).The levels of visual framing. Journal of Visual Literacy.                                                                           
4. Rose, G. (2001). Visual Methodologies.An Introduction to the Interpretation of Visual Materials. Sage, London.
5. Rose, G.,&Divya P. (2012). Visuality/Materiality.Images, Objects and Practices. Ashgate. Surrey.                                                                        

11. Woodfield, K. (2018). The Ethics of Online Research. Emerald Publishing. Bingley.

Nature of Course: Core

Credits: 4

 MACJ-410:   ADVANCED PHOTOGRAPHY (Compulsory with 405)

Course Objectives:

• Students will work collaboratively in a group to produce photographs. They will assess and evaluate the creative work of their peers through both written and verbal critique, and will discuss and write about both historical and contemporary examples of visual art.
• Students will develop ideas and choose approaches to generate a proposal for an individual photography-based portfolio, which they will create.

Learning Outcome: This course offers the photographer the development of critical observation and using photography as a form of self-expression and an artistic medium. The course emphasizes image composition, camera controls and capturing photographs in situations such as nature and wildlife, sports, studio lighting for still life, models and portraits, existing-light photography, night shots, and special effects. Students will assemble their creative achievements to form image portfolios for review and evaluation by their mentor. This course also emphasizes the development of a critical eye and the use of photography as a form of self-expression and an artistic medium. Students are expected to have a working knowledge of the photographic process.

UNIT I        

Photography as an Art, Photography as Science, The Art of Seeing, Light and Color, Qualities of Light,

Characteristics of Light, Different types of light – Natural & Artificial

Contrast Painting and Photography.

UNIT II        

Digital SLR vs. SLR, Different parts of SLR camera- Film & Digital technology

Aperture and Depth of Field, Shutter and Motion, Film Speed (ISO) and Noise

ISO: Creative Impact & Recommended Setting, Angle of View

Different types of lenses-normal lens, wide-angle lens, fish eye lens, prime lens, and telephoto lens.

Focal Length, Focal Plane & Focus, Exposure Techniques, Exposure Triangle

Flash - Studio flashes - Basic Studio lighting techniques – Three-Point Lighting.

Lighting Ratio, Soft Lighting, Hard Lighting

UNIT III    

Rules of Composition – Portraits, Optical Center and Geometric Center

Rule of Thirds, Composing different subjects, Perspective –Texture – Pattern- Color- Shape- Contrast, White Balance, Color Correction and Color Filters, Digital Zoom

Types of Photography, Landscape, Portrait, Still Documentary, Wildlife, Wedding etc

UNIT IV    

Manual Exposure Controls, Manual Focusing Mechanisms, Flash Modes, Focus Modes

Different Camera Accessories, Editing of Photos using Professional Software’s e.g., Adobe Light room &Photoshop etc., RAW Image Processing, Fine-tuning images using levels, Curves, Histogram Color correction etc.

Image File Format RAW, TIFF, JPEG

Storage Devices- SD card CF card, etc.

Suggested reading

1. Freeman, M. (2007). The Photographer's Eye: Composition and Design for Better Digital Photos. Netherlands: Focal Press.
2. Kelby, S. (2019). The Landscape Photography Book. United States: Rocky Nook, Inc..
3. Langford, M. (2013). Basic photography. UK. Routledge.
4. Peterson, B. (2016). Understanding Exposure: How to Shoot Great Photographs with Any Camera. United States: Crown Publishing Group.
5. Sanders, P., Hallett, T., Lowe, P., Taylor, D. (2015). Digital Photography Complete Course. United Kingdom: DK Publishing.
6. Schorr, J., Story, D., Pogue, D. (2003). IPhoto 2: The Missing Manual. Germany: Pogue Press/O'Reilly.
7. Stern, M. E. (2009). Build a Better Photograph: A Disciplined Approach to Creativity. United States: Rocky Nook.
8. Zakia, R. D., Page, D. (2012). Photographic Composition: A Visual Guide. United Kingdom: Taylor & Francis.

Nature of Course: Compulsory Course 

Credits: 4

MACJ-413: INTERNSHIP

Internship 4 credits

Internship of 4 credits is also compulsory for Semester IV coursework.  The students will be exposed to media interface in shape of a minimum 6 weeks’ internship with an extensive assessment later to hone their skills further. Internship is a mandatory component for Semester coursework. Students will have to join any reputable media organization/institution/firm or any other media related organization such as Advertising Agencies, PR institutions or Media Research Institutes etc, after semester III in winter break (January-February). The list of organizations meant for the internship shall be chosen in consultation and approval of the department. The students shall be given grades 50% from the organization, 20% for the report and 30% for the presentation and Viva at DCJ.

Assignments
During the Master's degree course assignments are given to students regularly according to subject-coursework. The assignments form an important component of CIA-Continuous Internal Assessment and come in the form of reading, practical work, presentations, written compilation, reporting, Piece to Camera exercises, short videos etc. The students are advised to take these assignments seriously and work hard to fetch themselves good grades as it is directly added to the total CIA internal grades along with attendance marks.