Brief Profile
Qualifications: MBA (Marketing), PGDTM (Tourism Management), PhD (Advertising), FDP-IIM, Ahmedabad, UGC-NET Qualified.
Experience: 17 years of teaching experience.
Authored 3 Books on Business Management and published more than two dozen Research Papers in various National and International Journals of repute.
Select Publications:
1. Email advertising: A study of consumer attitude towards email advertising among Indian Consumers, Journal of Retail and Leisure Property, Springer,
https://link.springer.com/article/10.1057/rlp.2009.10
2. Attitude towards SMS Advertising: A survey with reference to Indian Consumers, Journal of Internet Commerce, Taylor and Francis, https://www.tandfonline.com/doi/full/10.1080/15332861.2012.729463?scroll=top&needAccess=true
3. How to enter paradise on earth: a case study of Aava, The Case Journal, Emerald,
https://www.emerald.com/insight/content/doi/10.1108/TCJ-08-2020-0105/full/html
4. Study of Perception towards E-mail Advertising vis-a-vis Conventional Advertising Among Indian Users, International Journal of Hospitality & Tourism Systems, Publishing India Group, https://www.proquest.com/openview/e839a44c08d2f7d80876c6306483768d/1?pq-origsite=gscholar&cbl=2030938
5. Towards Contingency Model of Technology Acceptance: Integrating Incident Method and Effective Literature Review to Explore the Factors Affecting Intention to Use Facebook Marketplace, IPE Journal of Management, IPE-Hyderabad
6. Facebook Advertising from the Young Users’ point of view, Academy of Marketing Studies Journal, Allied Business Academics, https://www.abacademies.org/articles/Facebook-advertising-from-young-users-point-of-1528-2678-25-6-497.pdf
7. Attitude and Behaviour of mobile phone users towards SMS advertising: A study in an emerging economy, Journal of Management Science
Vol 3(1), Geist Science, https://geistscience.com/papers/view/JMS1603105
8. Affiliate marketing Programs: A study of consumer attitude towards AMPs among Indian users, International Journal of Research Studies in Management, Consortia Academia, UK, http://consortiacademia.org/wp-content/uploads/IJRSM/IJRSM_v1i1/84-292-1-PB.pdf
9. Perception towards green marketing among Indian Youth: An Empirical Study, Kindler, Army Inst. of Management, Kolkata
10. Perception towards internet advertising: A study with reference to three different demographic groups, Global Business and Management Research: An International Journal (2012), http://www.gbmrjournal.com/pdf/Azeem%20and%20Haq,%202012.pdf
Research Information
- Research Interests: Strategic Management and Marketing
- Vidwan: https://vidwan.inflibnet.ac.in/profile/104499
- Google Scholar: https://scholar.google.co.in/citations?user=g6q7a70AAAAJ
- ORCID: https://orcid.org/0000-0002-2716-2355
- Scopus: https://www.scopus.com/authid/detail.uri?authorId=32367706500
- Web of Science: https://www.webofscience.com/wos/author/record/K-3715-2015
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