Dr. Mir Insha Farooq

Dr. Insha Farooq is a gold medalist in both MBA and B.Com and currently serves as Senior Assistant Professor in the Department of Management Studies at the Central University of Kashmir. With over 12 years of teaching and research experience, her work focuses on sustainability, green marketing, consumer behavior, gender and entrepreneurship.

Research & Publications

She has published in reputed journals and presented at international conferences, including IIT Roorkee and IIM Bodhgaya. Her case study “Transition to Greener Ways at Parsa’s” is published by Emerald. She was Co-PI for an NCW-funded research project on domestic violence in Kashmir.

Teaching & Training

Courses taught include Business Research Methods, Operations Management, Consumer Behaviour, and Social Media Marketing. She integrates SPSS, Excel, and fieldwork into pedagogy. She has completed FDPs at IIM Jammu and IIM Kozhikode and holds certifications in Tableau and Python.

Leadership & Service

• Academic Coordinator, Department of Management Studies
• Member, Board of Studies & Academic Council (former)
• Former Presiding Officer, Internal Complaints Committee, CUKashmir
• Member Secretary, Soroptimist International Srinagar Kashmir